Using A “Tickler File” To Fill Up Your Calendar And Serve Your Clients Better

If you’re a working hypnotherapist, you’ve probably had the experience of looking at the calendar and realizing it was way too empty in the weeks ahead. When an open time-slot passes by without a client in it, that’s earning potential that’s gone forever. But it’s natural for there to be lulls in business.

How do you combat the dead spots and at the same time, do a better job for your clients?

One answer is a tickler file! It’s a practical solution with an interesting name. Tickler files are used to increase productivity in any industry where following up with people is important.

What’s A Tickler File?

A tickler file is simply a system for putting reminders in the future. It’s a system for following up with clients.

Many of your clients will have had great results from your work together. Some will have had some results but could use a follow-up. Some will not have made the progress you’d hoped. All three of those scenarios are opportunities to book additional sessions and serve your clients better.

  • Clients who’ve had outstanding results may want to book sessions to take care of other issues or give you referrals.
  • Clients who’ve had some results may wish to book sessions to finish the work.
  • A conversation with clients who haven’t made the progress we’d like may reveal a sticking point that we can work on with further sessions.

It’s a chance to serve your clients better. So, get those dead spots out of the calendar and follow-up with past clients regularly!

Suggested Schedule

Here’s what I’d suggest, as a minimum.

  1. Follow up 2 weeks after an initial appointment.
  2. Follow up in 6 months.
  3. Follow up in two years.

Now, you can use any calendar or reminder system you like to follow up.

To see a couple of no-cost or low-cost options, log in to the members area for the full article. If you’re not yet an IHA member, go here to apply.

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Goals For 2014

The International Hypnosis Association’s goals for 2014 can be summed up in one phrase; “better serve our members.”

Sometimes in our field, it seems like we’re out there all alone, working to help people lead better lives. Our goal in general, and our special focus this year is to combat that feeling by providing support for our members. We hope to give you the feeling that whenever you need help, we’ll be there. Whether it’s a question about how to work with a specific client or issue, how to build your web site to get more clients, effective business practices or induction techniques, we’d like to be a place you can go for answers.

While we’ve got lots of plans in that direction, I don’t want to speak too soon. I’d rather not promise anything until things are ready to go. I will say this, though. We’re going to provide more educational programs for our members this year in what’s going to be our new Professional Development Center. The Professional Development Center will be an online portal where you can access the educational programs that come with your continued membership.

Look for more information in the coming week.


J. C. Ban: Founder and President

International Hypnosis Association

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Keith Livingston Assumes Director of Education & Operations Role

The International Hypnosis Association is excited to welcome Keith Livingston as our Director of Education and Operations.

Keith has been involved with the IHA since the beginning. I couldn’t have successfully launched this organization without his contribution. He’s been professionally involved in hypnosis and NLP for a couple of decades and has created multiple NLP/Hypnosis/business educational programs, and he’s been behind-the-scenes here at the IHA. Keith’s job will be to develop programs that accelerate your professional development as well as running the IHA day-to-day.

You’ll be hearing from him!


J. C. Ban: Founder

International Hypnosis Association

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