Business Practices

How To Network

Recently, I interviewed several hypnotherapists about how they get clients. They had various methods of getting clients, but there was one thing they all did. They networked. Networking is the #1 marketing tool for hypnotists.

For some people the word ‘networking’ means pushy, “salesy” or bothersome. So, how do you network effectively, maintain your comfort level and still get clients? Well, it breaks down into these simple steps…

  • Get your “elevator pitch” down.
  • Gather your tools.
  • Live life.

Your Elevator Pitch

The term “elevator pitch” comes from the idea that you often have limited time to interest someone in what you do. The length of time you have riding in a elevator with someone, for instance.

Your elevator pitch is a short summary of what you do and how you can help people. ‘Short’ is the operative word and having some mystery helps. You’re not trying to explain the entire history and science behind hypnosis. You’re looking for 5 – 30 second statements that will make those interested in your services ask you questions.

The mistake most people make in the elevator pitch is trying to sell themselves. I look at the elevator pitch as a tool for quickly eliminating those people who aren’t interested and arousing the curiosity of those that might be. Your job is to get them to ask you more.

Gather Your Tools

Business cards, brochures, flyers, T-shirts, buttons — develop marketing tools and keep them with you at all times. There are many times when you meet someone who’s interested in what you do, but you don’t have time to chat. You can hand them a business card — but only if you have one on you!

Depending on how outgoing you want to be, a button or a T-shirt that calls out to your ideal client and gets them to approach you can be helpful. You could have a button that says “Tired of Nail Biting?” People who bite their nails might be intrigued by your button and ask you about it. That’s when you give them a brief elevator pitch and hand them your card.

Live Life

Some successful hypnotherapists I’ve talked to have joined professional networking organizations. But many of them have simply networked in their daily lives. When they go to the grocery store, the gym, the library, their weekly knitting group. They network wherever they usually go.

If you’re a member of the International Hypnosis Association, there’s a more extensive tutorial on how to network in your member’s area. It’s a benefit of being a member. Log in and look for the “Networking Tutorial” page. You can join the IHA here.


Keith Livingston

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Goals For 2014

The International Hypnosis Association’s goals for 2014 can be summed up in one phrase; “better serve our members.”

Sometimes in our field, it seems like we’re out there all alone, working to help people lead better lives. Our goal in general, and our special focus this year is to combat that feeling by providing support for our members. We hope to give you the feeling that whenever you need help, we’ll be there. Whether it’s a question about how to work with a specific client or issue, how to build your web site to get more clients, effective business practices or induction techniques, we’d like to be a place you can go for answers.

While we’ve got lots of plans in that direction, I don’t want to speak too soon. I’d rather not promise anything until things are ready to go. I will say this, though. We’re going to provide more educational programs for our members this year in what’s going to be our new Professional Development Center. The Professional Development Center will be an online portal where you can access the educational programs that come with your continued membership.

Look for more information in the coming week.


J. C. Ban: Founder and President

International Hypnosis Association

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Keith Livingston Assumes Director of Education & Operations Role

The International Hypnosis Association is excited to welcome Keith Livingston as our Director of Education and Operations.

Keith has been involved with the IHA since the beginning. I couldn’t have successfully launched this organization without his contribution. He’s been professionally involved in hypnosis and NLP for a couple of decades and has created multiple NLP/Hypnosis/business educational programs, and he’s been behind-the-scenes here at the IHA. Keith’s job will be to develop programs that accelerate your professional development as well as running the IHA day-to-day.

You’ll be hearing from him!


J. C. Ban: Founder

International Hypnosis Association

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